After playing their first four seasons back on the West Coast at the L.A. Memorial Coliseum, the Los Angeles Rams are set to begin a new era in 2020 with the opening of SoFi Stadium.
Rams owner Stan Kroenke’s vision will finally come to fruition with the completion of a $6 billion, state-of-the-art stadium at Hollywood Park that will serve as one of the best sports and entertainment hubs in the entire world.
With a new stadium will come a complete rebrand for the Rams organization. While they won’t be revealing their new uniforms until a later date, the Rams did give their fans a sneak peek of what is to come on Monday when they unveiled their new logo and colors in a live stream on their social media accounts.
The organization decided to go with blue and yellow colors, and the logo itself encapsulates a Rams horn around “LA”:
The 𝗟𝗼𝘀 𝗔𝗻𝗴𝗲𝗹𝗲𝘀 Rams pic.twitter.com/qyspVxoHWX
— Los Angeles Rams (@RamsNFL) March 23, 2020
Here are all of the Rams’ new logos, via Lindsey Thiry of ESPN:
The Rams new logos. pic.twitter.com/n140OVxJ6R
— Lindsey Thiry (@LindseyThiry) March 23, 2020
A recent photo of the Rams’ new logo was confirmed by a reporter last month and received a ton of backlash on social media. The logo that the Rams unveiled on Monday was different, but it’s not known whether it was always going to be different or if the organization decided to make some changes after hearing the backlash.
It is good to see that the Rams decided to stick with the royal blue and yellow colors of their throwback uniforms from the last few years that the fans loved so much. Technically, their official colors since moving back to LA were navy and white.
Regardless though, the Rams are ready to move on to their new era, and all that is left to come along with the opening of SoFi Stadium in the unveiling of their new uniforms.